DNAi Sales & RevOps Operator Certification
AI for pipeline, follow-up, and forecasting.
Turn AI into pipeline — lead generation, CRM hygiene, automated follow-up, and forecasting — so reps sell and the system handles the manual work around them.
- Publicly verifiable credential
- Server-graded final exam
- Lifetime coursework access
- 5
- Modules
- 14
- Lessons
- 5
- Checkpoints
- 12
- Final-exam questions
- ~4.5 h
- Est. self-paced
- Lead generation & qualification
- Automated, personalized follow-up
- CRM hygiene & enrichment
- Pipeline & forecast intelligence
3 tiers, earned in sequence.
5 modules, earned in sequence.
Foundations: Where AI Belongs in the Revenue Engine
Establish the operating principle for applying AI across sales and RevOps: automate the repetitive and judgment-free, augment the human work that builds trust and reads context.
- The Automate-vs-Augment Line in Revenue Work
- Map the Workflow Before You Buy the Tool
- Rollout Without Wrecking Morale
Lead Generation and Qualification
Use AI to widen and sharpen the top of the funnel while keeping qualification judgment with the people who have to live with the pipeline they create.
- Sourcing and Enrichment That Earns Rep Trust
- Scoring as a Recommendation, Not a Verdict
- Qualification: Augment the Conversation, Don't Script It
Automated, Personalized Follow-Up
Scale follow-up without scaling spam by automating the timing and logistics while keeping genuine personalization and judgment in human hands.
- Automate the Cadence, Not the Sincerity
- AI Drafting With a Human Gate
- Protecting Deliverability and the Relationship at Volume
CRM Hygiene and Enrichment
Use AI to keep the CRM accurate and complete automatically, while protecting it as the shared source of truth that the team's institutional memory depends on.
- Automate the Data Entry Reps Were Never Going to Do
- Dedupe and Enrich Without Creating New Problems
Pipeline and Forecast Intelligence
Apply AI to surface risk and pattern in the pipeline, while keeping the forecast a human commitment grounded in judgment that AI informs but never owns.
- Surface Risk, Let Humans Investigate
- The Forecast Stays a Human Commitment
- Knowing When the Model Is Wrong
Each module ends with a checkpoint; the final exam unlocks once every checkpoint is passed.
A credential employers can verify in seconds.
Pass the coursework and the 70% server-graded final exam and you earn a certificate with a unique serial and a public verification page — tamper-evident and confirmable by anyone, with no account required.
See how verification worksIs the credential verifiable by employers?
Yes. Every certificate has a unique serial and a public verification page at digitalnetworks.ai/verify — no login required. Anyone can confirm it's authentic and unaltered.
What happens if I don't pass an exam?
Each module checkpoint allows up to 3 attempts. The final exam includes one attempt; additional retakes are $50 each. You keep full access to the coursework while you prepare, and the passing score is 70%.
Do I keep access after I finish?
Yes — enrollment is a one-time payment, and your coursework and earned certificate remain yours.
Is creating an account free?
Yes. Accounts are free; you pay once when you enroll in a certification.