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AI adoption & AI search, by the numbers.

A sourced reference for the statistics that shape AI strategy in 2026. Every figure links to its original source — cite freely with attribution to Digital Networks AI.

AI adoption
73%
of B2B buyers use AI tools in their purchase research.
PR Newswire (multi-source analysis), 2026
AI search & discovery
~40%
of all generative-AI citations come from Reddit — the most-cited single source.
Semrush (via Everything-PR), 2026
~18–23%
of Google AI Overview / AI citations reference YouTube — now a top social source for LLM answers.
PikaSEO, 2026
+41% / +31%
visibility lift in generative engines from adding quotations and sourced statistics to a page (the GEO levers that work).
Princeton GEO study (Aggarwal et al., KDD), 2024
Search & SEO
<2%
of top-10 Google rankings are held by domains aged 0–2 years — entity trust compounds slowly.
Dataslayer, 2026
43%
of sites fail the Core Web Vitals INP threshold (under 200ms) — the hardest CWV to pass.
DigitalApplied, 2026
May 2026
Google removed FAQ rich results from search — structured Q&A now matters for AI engines, not SERP snippets.
Passionfruit, 2026
Credentials & skills
≥10 / ≥5
G2 / Capterra reviews are the rough threshold below which AI systems treat a product as unvalidated to recommend.
SaaS AI Rank, 2026

Figures are drawn from third-party sources and reflect the most recent data we could verify. Spot something out of date? Let us know. See also our AI glossary and comparisons.

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